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How to Create an Automation to Send an Email When a Complaint Is Registered?

This article explains how to configure an automation in the Interaction Records entity to automatically send an email whenever a complaint is registered in the system.

Written by Ítalo

Keeping up with customer complaints promptly is essential to ensure excellent service and avoid negative impacts on customer relationships. With Ploomes automations, you can identify interaction records tagged as complaints and automatically notify the responsible parties by email, ensuring a quick response.

1. Create the Complaint Tag

Before configuring the automation, you must create the tag that will be used to identify complaints.

  • Go to Interaction Records

  • Click Configure Tags

  • Create a new tag named Complaint and assign a color (for example: red)

  • Confirm the creation by clicking the blue button.

2. Create a New Automation

  • Go to Administration > Automations

  • Select the Interaction Record entity

  • Click New Automation

3. Configure the Description, Trigger, and Filter

  • In the Automation Description field, enter a name that identifies the action.
    Example: Send an email when a new complaint is registered

  • Under When should the automation be triggered?, select:
    ○ When the item is created

  • Next, click the + icon to add the filter:

Filter

Tags - equals - Complaint

4. Define the Action

  • Under When triggered, what should the automation do?, select:

    • Send Email

    • Configure the email fields:

      Sender: select a sender configuration method

      User if email fails

      Select a user to be notified if the email is not delivered

      Recipient: select the desired email field
      Example: Deal > Owner > Email
      (or Customer, if preferred)

      Subject:

      Example: New complaint registered

      Content:
      Example: A new complaint has been registered in the system.

      You can also insert dynamic information, such as the interaction record description, using the available fields.

  • Click Save.


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