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How to Create an Automation to Mark a Deal as Lost After X Days Without Contact?

This article explains how to configure an automation in the Deals entity to automatically mark deals as lost when they reach X days without contact.

Written by Ítalo

Keeping track of deals without interactions is essential to maintaining a healthy pipeline and prioritizing truly active opportunities. With Ploomes automations, you can automatically mark deals as lost after a specified period without contact, using the Last Contact field as the basis and eliminating manual actions.

Configuration

1. Create a New Automation

  • Go to Administration > Automations

  • Select the Deal entity

  • Click New Automation

2. Configure the Description, Trigger, and Filters

  • In the Automation Description field, enter a name that identifies the action.
    Example: Mark deal as lost after 45 days without contact

  • Under When should the automation be triggered?, select:

    • Periodically

    • Run automation every: 1 day

    • Start on: current date (or a date of your choice)

    • Time: 7:00 PM (or a time of your choice)

  • Next, click the + icon to add the filters. At this stage, configure the following criteria:

    1st Filter

    Last Contact > Date > Relative Date - equals - Last 45 days

    2nd Filter

    Last Contact > Date > Relative Date - is not equal to - Last 44 days

Note: The combination of these two filters ensures that the automation selects only the deals that have reached exactly 45 days without contact. If you want a different period, simply adjust the values (for example: 30 days → equals Last 30 days and is not equal to Last 29 days).

3. Define the Action

  • Under When triggered, what should the automation do?, select:

    • Mark deal as lost

    • Next, select the desired loss reason

    • Example: Lack of financial resources

  • Click Save.


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